For example: you should sent your money to PayPal and than write in your popular blog and in a twitter that paypal is sucks.
I can bet you will never see your money again.
Just imagine that somebody saying that your site is not safe/scam/untrustworthy, while it is not. And he is making money because you did a lot of work before. If you will want to pay the guy who insults you and your job, you are a tolerant man. I am not. If somebody will slap me, I will not turn to him my other cheek. I will hit them back. I am not tolerant, and I do not care for that. It's my way.
I think I will pass investing here.
Of course, you should pass