It will be changed when there exists a killer app taking full use of instant/fast confirms.
The killer app for those 10 sec confirmations is BitAssets like BitUSD http://whatisbitusd.com/
BitShares will be starting their marketing push end Nov/early Dec including on-ramps, merchant and consumer adoption, I see they've been meeting with a partner in the global remittance business, https://bitsharestalk.org/index.php?topic=11125.0 , and there was talk of a BitUSD debit card too, I don't know if that's still on the cards. But yes the game may start changing in less than a month...