For me bitcoin itself yes by loading my cellphone and i considered that i spend my bitcoin by exchanging it into fiat, we need to wait more time i think bitcoin will be more good to spend in each country we are it will be more popular soon.
That really helps because there are people who exchange their bitcoin to fiat to buy for anything online or in real store. It can reduce the time we everytime done when buying and it can attract more people to adopt this if they can use it to pay for their needs.
The people who are using bitcoins will definitely try to spend their coins directly for making purchases so that they can save their time and money but it will take some time for those who are not aware about bitcoin yet.
I am using bitcoins in my real life too. Just like how you are using it for buying cellphone loads and as well as for paying my internet bills. And it is really making me happy every time that I am using bitcoins for this usage and services. That is why I am keeping on supporting and using bitcoins because it is really saving me a lot of time and effort.
Bitcoins have made our life easier and it will be more easier in future when we would be able to spend them on real life products, and as of now we should be satisfied with the benefits that is offering us.
It has tremendous benefits and I hope more people realise this and start using BTC
Why to depend on any group for promoting bitcoins? As an existing users of bitcoins its our responsibility to promote bitcoins to the people around us and if everyone starts doing that it can affect adoption massively.
Well I agree with you that we don't find places to spend our coins at a moment but it doesn't make any difference unless you are able to spend them by converting to fiat. 
