0.01 BTC = 1.000.000 Satoshi
1.000.000 / 100.000 = 10 Satoshi per visitor
Publishers get 4 Satoshi per visitor.
This means you keep 60% which is really much in my opinion.
actually, when advertisers buy 100,000 for example, they get 120,000.
i mean, i give advertisers %20 extra hits, to deliver better results.
one more thing, some publishers deliver bad quality, means advertisers ads not loaded, but i'm paying to publishers.
now publishers should has %40 or more quality everyday to have earning.
Best Regards