According to Merriam-Webster, a solopreneur is “one who organizes, manages, and assumes the risks of a business or enterprise without the help of a partner.” While an entrepreneur is one who organizes, manages, and assumes the risks of a business or enterprise without the help of a partner. I would consider most social media influencers on Tik-Tok, Instagram, Twitter etc as solopreneurs. In addition, Solopreneurs often run service-based businesses, like freelancing, consulting or web development. From my observations, we have seen the rise of solopreneurs in especially among Gen Z's in recent times. In fact it has been more satisfying watching these youngsters attain financial freedom earlier and quicker than it used to be.
Currently so many countries all over the world are reporting high inflation rates and recession is starting to kick in. As a result, some businesses are closed-down while some other are hanging by the thread. However, we see some of these solopreneurs on the internet gain more followers, become brand ambassadors etc. My question is are solopreneurs especially social media influencers recession-proof?
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