The level of popularity of ethereum is still very far compared to the popularity of bitcoin, but what makes me amazed by ethereum is the level of adoption of Ethereum and the amount owned by ethereum is higher than Bitcoin, so many people have ethereum because they think ethereum is an altcoin worth investing in.
ETH is a platform, you can build on top of it so it's easy for people to adopt since a project can be built on top of ETH. While bitcoin is different, it's more like gold where people will choose to hold it instead of spending it. However, in terms of popularity, we know that bitcoin will always stay at the top and it's hard for bitcoin to dethrone despite there's a better coin than bitcoin in terms of functionality.
We are in the early stage yet, it's time to keep investing, and eventually in the future as massive adoption is achieved, we early investors will rip the benefits of our effort.