I think I saw this news today but don't really know about the context like how will they determine the winner, the criteria or something so I've just checked the full article and to be honest, it's kinda shocking? Or maybe because this is new that we haven't really thought of. So based on the article
The winners will be determined through three juries and audience ratings. In each discipline, participants can score between 5 and 10 points. The contestants will compete in 16 disciplines which include seduction, oral sex, penetration, appearance, body massages, exploring erotic zones, position changes, creativity in the positions, number of orgasms and endurance.
After reading this, it somehow gives me a bit of understanding how this "sport" will work. But still, it's a bit vague for me. Sex as a sport might not be a thing or common, especially in other countries who are conservative and religious. So idk if it'll be common in sports betting. I also don't think I'd bet on this.