It is imporsible to stop cryptocurrency. That is why a lot of new new projects appear, bur it is very important to check if they offer something new as https://twitter.com/GulfCoin_/status/1526498887376183298 which provides digital payment solutions, and financial inclusion to the world.
Many people lose their investments and stop investing.
Also many people lost their jobs that is why also they sell all their assets.
Inflation in many countries continue to grow.
During the fall of the market many people lose their funds and stop investing.
But also many people earn money because the fall of the market is the best time to buy the tokens for the best price and have the maximum profit from investment.
After the fall of the market will be a rise.