https://medium.com/nemofficial/public-testnet-and-symbol-launch-8470713a7962
Will the project feature push it, or will the mere fact that it came from NEM will most likely push their new token to success.
Will the price of an airdrop token increase significantly if it's under a big project/company? Or does it really depend on how that new token and its team perform?
It largely depends on the purpose of the new project that the company is proposing. If it's promising, then it'll definitely do well otherwise, It'll be short lived. Anyone who was around for NEO's Ontology airdrop would understand what I'm saying. If the new project brings little to no value, this will affect the performance when it becomes traded in a secondary market. Simply put – projects shouldn't just go around creating sub products/projects, distributing them and then hope for it to do well because it won't. Another point to consider is the community behind the project, if the project has a strong communithat supports such as airdrop (like they did with ONT), price performance shouldn't be an issue.