I'm relatively sure that the people whose baseline for profit projections that they used (overstock.com) where quite surprised when they first implemented bitcoin as a payment option as well. Pretty soon accepting bitcoin as a payment option will no longer be a competitive advantage but rather a necessity!
With consumer funded tx fees and no usurious fees from credit card processors it just makes good sense to accept bit coin. That and the constant trickle of new people into bit coin make it inevitable.
"The constant trickle of new people into Bitcoin" is quickly turning into a flood.
2014 started out really bad for BTC, but the tide has turned and the second half of this year is setting up to be unforgettable.
True when I talk to people about Bitcoin the tinge of Mtgox and the exchange crash is still fresh in their memories
But the fact it is not Bitcoin is becoming more common
Also when I used the term Virtual currency people were confused but when I said Digital Currency and payment systems people went AH that is fascinating instead so it's all about trying to determine the proper way to explain it to people.
Starting to see more people wanting to support it.
. I hope this encourages expedia to start accepting them for hotel bookings and also encourages other businesses to take the plunge. 
