for instance, many miners will get below the water. I remember people massively buying into bitcoin when it first reached 500$. I got strangers asking OTC coins in Facebook because they somehow found out that I'm a bitcoin believer. I personally have a very high pain threshold and in the beginning of September I had a dream of BTC trading at 150$ while falling. I'm not selling because I don't care about money and profit that much, it's too much of a hassle to go dig up the cold storage. To all the bears whose predictions are now coming to truth: yes, you were right. now what?
