- Traffic
- Bitcoin Ad Network (A-Ads, Mellow Ads)
- Type of Ads you are showing (CPC, CPM)
- How many banners you have
- Faucet Payout
- Payout Threshold
- Referral Commission
Besides what I have mentioned I know there is still a lot of things you need to put into consideration, but I think this are the most important things you need to focus on. Some faucets don't really last long as they can't keep up to the payments they are giving to their customers as they are overwhelmed with the referral commission they have set and their payouts from the ad network is too low compared to what their members are being awarded. Some actually really start a big capital and sacrifice early losses in order to build up their reputation as one the best faucets still existing.