Well there's plenty of women who are naturally beautiful and don't need make up. The thing is, most women don't, but when they wear it everyday and then you see them without it they look pretty fucking rough.
I agree with this. It sucks for the girls though, we're in a culture where they need to wear makeup to even keep up with other girls who look deceivingly good... and then when you see them in the morning, ouch!
I can't speak for other guys but I prefer women who wear zero make-up. Naturally beautiful women always look good. There's nothing more unattractive than a woman trying to cover up her insecurities with a mask of paint and dust.
I completly agree natural is the way to go.