Topic: for anyone interested in how much their personal data is worth - page 2. (Read 582 times)

I think this data is very interesting. And this reminds me of several cases of leaks of customer data information from several banks in my country, where customer data was then bought and sold on dark sites at prices that, if calculated, were not much different from those described by the OP. However, a person's data is very important. This is what makes it valuable. Maybe we see the price per unit which looks very cheap. But not. It's not about the unit but about the targeted group. So the price is actually quite high. And there are many things that can be done with that data set. Business marketing interests and other things.

Interesting to see this. I have no idea where I was labelled as a Turkish person but I feel it's going to be somewhere closer to what my economic situation is, not where I am from and considering that's horrible I guess it's not really doing that well lol. I did assume that data is a big thing that combines a bunch of us together, its just a statistic at that point and a single person rarely ever worth anything. The scariest part is that it's common, I knew of a company that keeps buying, so I know how cheap it is, it could cost as little past 100 dollars to get 10k people's phone numbers along with their names, last names, and where they live. Thats a scary thing when you think about it.

That is definitely true, I once saw a company (my mom worked there) who bought some huge phone number list from a company and they paid like 7.5k dollars for it, it was a huge list and then they made all their workers end up calling them up and make a sale to them as well. That was definitely not a good way but did they made a profit? Give or take they did.

This is why it was so important to pay for that list but if you are a person on that list that was annoying as hell, they would call you to sell something different every week and the more they sell the more they made a profit as well. I believe that's going to be the issue and we should not really be considering that as a good thing for people who have their information leaked.

Wait, I think it's not that kind of data, it's not our personal data, not like phone number, home address, email address, .etc. I think it's the data that website and social media can get and sell it legally, like our preference of food, or entertainment, so it might be used for targeted ads, not like for hacking or such, or am I wrong?

I always thought that because I am very not important person, no one want to stole or collect my data, but I never that my data would be so worthless. I mean it should at least be $1, company can make at least ten times the money if they send me the right ads. lol.

Disappointing and very surprising, indeed. I would've thought that my data would be much more expensive, but it seems ridiculous after looking into the OP's table. Their collective value for the companies who buy and sell them is huge, but the particular value per individual is negligible.

Who else, apart from me, would be willing to pay so that personal data are not sold? I could pay a few hundred dollars for a few whims, so paying to safeguard privacy wouldn't be that mad. But there are two problems with that, at least: 1) it is not fair to be obliged to pay to protect personal data that shouldn't be marketable in the first place, and 2) even if you paid, no one guarantees that your data wouldn't be sold anymore.

I don't why you say do not worth much but actually those data is what companies and scammers needed since they can use that on any studies or for scammers to crimes they want to do. That's the reason why we need to be more careful handling our personal data so that we cannot leak it anywhere. To bad for us if we give it unconsciously to criminals since expect to get a lot of problems or spam messages coming from them since they might attempt to compromise us especially if they see that we are a big catch for them.

And that is the thing, while our personal information is not worth much to the companies that want to acquire our data, that information is invaluable to us, because if it ends up on the wrong hands this can bring us a lot of trouble down the line, unfortunately we do not have too much of a choice, as in this day and age it is indispensable to carry a smartphone with you, and as we know those devices are always leaking our information in one way or another.

It's true, we're not really losing our personal data it's just that others are able to have them, meaning it will not be exclusive for us to use. It is not new knowledge that companies use our data for their growth, I mean we are all aware of it and sometimes even volunteer to do it when we choose to answer survey forms and customer service feedback. However, the actual harm and scary thing is when someone like a fraud gets a hand on your personal data and uses it on illegal transactions. There are a lot of instances when other people's identities were used to do illegal transactions without them even knowing that someone else was able to have access to their personal data, the next thing they know they have authorities hunting them down. It is cases like these that makes people scared regarding topics like this.

Nah, you're not lossing your personal data, but it will be shared and sold to anyone who's interested instead.
Most probably fraudsters and companies who's looking for a lead to sell their products are the ones interested in these personal data. Fraudster may use it to manipulate you or the others for their personal gain. Companies may use these information to find leads and potential sales.
These issue we are all aware of but tend to be overlooked as if it may not cause any trouble in the future, this explains why bounty hunters aren't afraid to put their personal info in the internet.

Well, it's understandable that they collect information through these forms so that they can sell them, but based on the data provided in the OP, one identity costs less than a dollar in most cases, maybe about a few dollars in rare cases, and if they are paying $10 to one person for filling their personal information, I don't see how they will get any benefit from that. So they will sell the data to multiple companies one by one and then earn a profit on that? I see!

However, people that fill those forms are actually needy of money, they can do almost anything to get at least some money and these data collectors and sellers make use of such opportunities because they know they can find a lot of people that care more about money than their data being sold.

On dark Web you can find any type of data by paying in Bitcoin. You can even find credit cards numbers there. Whatever info we provide digitally is subject to hack and is stolen very often. Though we can't avoid this risk of digital robbery but we reduce its impact by not storing our sensitive info digitally. As long as we provide our credentials to online retailers we are exposing ourselves to online hacking.

We really have to protect our privacy data, currently in my country there will be an election soon but there are already several people who are busy collecting the personal data of prospective voters, they also promise that anyone who is willing to provide their ID card privacy data will be given $3.

There is also news that I heard in one area, people were obliged to pay debts even though they had never had any debts from online loans, it is suspected that this happened due to a leak of personal data. Our personal data is now much more valuable than gold, it is very important to protect it.

thats just data of [email][name][age][ethnicity][income]

if data brokers knew more about you and a particular company wanted to know you specifically due to other things the price goes up
EG as said before if your hobbies, interests and consumer purchasing history met a companies product promotion. your data could be worth more

there are many data brokers that would buy
[name][email] for $0.01 from a email provider or some service you signed upto
then if they get for instance from netflix
[email][sci-fi genre] for $0.01
by ising email as a ID reference they can link name to netflix preferences. and those three datapoints
[name][email][sci-fi genre] is no longer worth $0.02 combined. but instead could be worth $0.10 to a company selling sci-fi merchandise that is priced at $100+
if the data broker found more data like
[email][age] for $0.01 from a age verifications service

then the 4 datapoints of
[name][email][sci-fi genre][age] is no longer worth $0.03. but instead could be worth $0.20 to a company selling sci-fi merchandise that is priced at $100+
same named person. same promotional merch company but the data is worth now they specifically kno w your in the age demography of people more likely to buy merchandise

if for instance your netflix viewing history shows you thumbs up and favour car modification, restoration or specific car dealership documentaries
the data can be worth many dollars to car dealerships for just
[name][email][car genre][age]
compared to similar data from netflix of
[name][email][sci-fi genre][age]

There is an expression that if you don't pay, then you are the product yourself. It means that if you use a free service, then it shows you ads, and so the creator of the service earns. Even the best example would be a free VPN. It would seem - what is the point of someone to make a free VPN service so that everyone uses it?
In fact, it absorbs all the traffic that comes from the user. And then collected these databases, as the author of the topic showed. We live in the age of Big Data, where information is collected even where it would seem it would not make sense. Therefore, you should not leave information about yourself on the Internet once again.

So, it is really too low? I thought there is a catch with it like when they say per data it doesn't mean the total value when we submit our KYC. I still think that our data's are too worthy so I wouldn't sell them easily but maybe if the offer is pretty huge like a thousand or more dollars, I might think of it.

Sometimes we need to be practical in order to survived. No wonder why a lot of people are also doing the same, and most of it are from your country. In which country your are living by the way? But, that country must be a poor one and people hardly have no choice but to sell almost anything they have in order to survived. 10 dollars in exchange for their data was indeed too small though. Last time there is also a project called World Coin which have the same intention but you will only need to scan your eyes and you will be paid by a token after.

not quite
data provided to a business is supposed to be protected IF that is the terms and conditions of the contract/agreement/policy/you have with that business.. but the business can also have term to allow them to share data
they consider personal data. anything that can be found publicly. like what school you went to, age, marriage status, gender, hobbies, home address, telephone, email.
there is private data too like medical data and bank data.
however even private data can be shared with consent

for instance your bank card number is not only shared with the card processor, but the retailer first and the actual bank.

your bank statement can be shared too.. authorities, tax reporting. and even retail businesses. especially if u sign up to them "cashback" offers on your account. the retailers get your details and offer you cashback.



its the average just for demographic basic data.. there are added premiums if the data concerning you also includes things specific to the industry buying the data.. EG if you are vegan then vegetable selling businesses would pay extra for a database of people that are known to be vegan

the prices in the topic first post are just basic starting prices for the most basic of data.
companies add premiums for lots of things ontop. like emails of certain people of certain wage/age plus:
-those living in towns their stores are located.
-specific interest of specific product/service
-employment of certain type
-size of family/house
-type of vehicle

the list goes on, and unmeasurable because of how custom each dataset may become.
but for instance someone owning a 10yo lambo who has a wealthy income is priceless data to car dealerships. so they can pay upto $10-$100 for the right custom dataset per user

You unfortunately have no idea how much information about you "walks around" without the "darknet" and similar sellers.
I have said many times - in today's world there is no privacy ! If we are talking about data such as full name, passport number, cell phone number, e-mail, insurance number, residential address, etc.  All these data can be obtained either directly (contact information in bank, hospital,...) or indirectly (e.g. find out from pizza delivery service if you ordered pizza, etc. ways).
These conditionally private data actually exist in dozens and hundreds of systems with access possibilities - from a pizza delivery person to a bank employee !

The question is actually 2:
1. Do you really consider such data to be private and such that can cause harm ?
2. Are you not mistaken in your assessment of data privacy ? For example, I consider as private data such data that can not be used in public services and if it gets into the wrong hands can cause me real harm, losses, problems. This is my account data, CVV-code of cards, health data, private wallet keys, code for key recovery, .....

Exactly.

And you cannot retrieve your data if it becomes more valuable in the future, you jus have to live with the consequences of the decisions you make now. Plus it costs $0 to actually protect your data.

Exactly, it is not fully about how much it costs, it's how your private data is losing the actual privacy. Often times people may not see the importance of keeping personal information in private but it should always be remembered that once your data is out there it can be accessed and used by anyone for anything even for illegal transactions which can lead to authority's knocking on your door.

You should value it based on the effect of losing all privacy and not what your individual data costs and many people are not aware what their data actually costs, they just do not take any effort whatsoever to protect it cause they do not consider it anything that can cost them any real danger.

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I will like to know if this valuation is how much different companies value our data or how much it is sold on the dark web.