Trump has tweeted something regarding Bitcoin already and that is free advertising already even though it's impact is negative, at least some of his followers have an idea of what Bitcoin is. Anyway, broadcasting it on a national TV is considered good since many are watching every day. More and more people will be curious about it and try to do some research on it.
This is a good advertisement of Bitcoin but I hope that it will be a successful one.
But let us just hope that must not take the information for granted. It is already a big opportunity though waiting for them to pick up.
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I generally like it when bitcoin gets coverage because it's in a bull market, as in 2013 and 2017 and not because it can be used for criminal activities. That's a bit unfair IMO, since fiat gets used way more for the same stuff and yet a lot of people don't think too hard about what they're hearing on the news. Not all media reporting on bitcoin is good, and I wouldn't consider every mention of it to be "free advertising" by any means.
Talking about criminal activities, I just remembered back then when I first encountered the term
Bitcoin. I was browsing facebook, scrolling down my feed and then have read about
Deep Web stuff having this kind of unlawful activities, and would be paid using only Bitcoin as their medium.
As for being non-crypto enthusiast back then, I just got a bad impression to bitcoin, I was afraid to take an initiation when a friend of mine introduced to crypto space 'cause of having bad impression to Bitcoin itself. So it just proves that when bitcoin be advertised in not a good way will leave bad impression to audiences that will lead to an avoidance.