This is getting to be hitting two birds in just one stone. One, we see that Bitcoin's price is contunually rising even hours before August 1 and it is expected that soon there can be a big waves of tides working for Bitcoin. Two, we are given free money in the form of BCH...who would not say no to free money, right?
This is the statement coming from Bittrex:
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If you have a Bitcoin (BTC) balance on Bittrex during the BCC UAHF time on August 1st, 5:20am PT (12:20pm UTC), you will be additionally credited the equivalent amount of Bitcoin Cash (BCC) on a 1:1 basis. i.e. 1 BTC on Bittrex held during the on-exchange snapshot will get you 1 BCC. BTC held on orders will also be credited. Only the BTC held on your account is eligible for BCC.