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The forum itself is a very particular advertising niche.
In the case of CM, it maintains because it is the Coca-Cola of our niche, so it is already a matter of trust and permanent positioning, keeping the brand in the consumer's mind is essential.
There is a premise that says "it is not how much you invest, but where you advertise what makes a campaign effective" CM is in the place where "perhaps" it makes the best return on its investment, other type ad campaign would not be as effective as it is in the forum.
In the case of exchanges, I think it is an issue of recruitment, user traffic, let's say that unlike the previous product, exchanges have greater demand but users tend to make more constants/traffic over time. In the case of BC, it basically offers a third-party service, it is not really an exchange as such and perhaps that allows it to manage a constant and long-lasting advertising budget in the forum.
The sporadic campaigns: surely the others who have passed through here handle limited and diversified budget items in others areas where they can advertise their brand.
Casinos: the opposite happens, in my opinion in relation to exchanges (e.g.) the traffic of players is not constant, they come and go, let's say that frequent players exist, but the niche of the betting world is managed with their main active; the newbie or "fish". So the casinos that can pay a constant signature in the forum "fight" for those users and in that process they consolidate the brand in the thinking of crypto players.
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