I see no reason why selling products for less than you can purchase them will fail, that is the way it is always done- right? 
He senses the Gaw faithful are ready to be sheared yet again.
You know... until we see if he's jacking his prices up or not... I'm going to give him credit for really believing that he can pull that off. I consult and, when the bitcoin market is in the RIGHT mood, I do give a deduction for bitcoin payment. I've managed to get 5 people into routine bitcoin use that way. So, I count it as a win even if I only break even.
Right but you are talking about regular retail, correct? In the Gold/Silver business there is no huge markup to begin with where you can make discounts, and then he is saying he will undercut the Fair Market Value, which is what you can buy the products for to begin with - if you buy in large quantities. There is no such thing as "wholesale" in the Gold/Silver business, it costs what it costs. (yes, giant industrial purchases are slightly less, but that is Millions of dollars in purchases) I have been into Gold & Silver for a very long time (Thanks Hunt Brothers, you helped me buy my first car!) and I can tell you for sure that there simply is no way to do what he is suggesting. It would be easier for him to just send back more XPY than customers pay him and save all the fucking around buying inventory and shipping things. Seriously. This guy has some mental issues, hard to believe he is an actual M.D. . Might have something to do with his drug addiction, of course.
Me personally? I'm giving discounts on consulting.
Him? I think he really does think that the XPY will go up significantly and he's bought into the idea that the future increase will offset his current losses. I'm pretty sure anyone who's offering to sell gold already knows it isn't a retail type of market. Notice that he's not using spot prices? He probably has a local shop that can sell to him at a "FMV"-ish price and going to take a personal hit for 'the interim' until XPY shoots off to the moon.
I think its a bad business decision, but I've looked at some of the online links related to him and he's not going to have Mensa battering down his door any time soon... so, unjustified, idealistic belief in Paycoin is consistent with his past performance.
I think you are missing something regarding Gold/Silver pricing. Fair Market Value is what you can actually buy something for. Small purchases like a single gram of gold or a single ounce of Silver will run you maybe ~20% MAX over spot, and that is if you do not know how to shop around. In today's market you can buy locally for ~5% over spot prices for less than ~1,000ish and more like 2% over spot once you get up above that. Beyond that the discounts to approach actual spot are very gradual as the quantities go up exponentially. What WhoCares is saying is that he is going to sell at less than he can buy his inventory for, unless of course, he plans on saying "Fair Market Value" is WAAY above spot and then give a ~5-10% discount or such, which then he is just full of bullshit and what he is stating is pure lies.
So, in a nutshell, this WhoCares guy is either a complete idiot or a liar, or some combination of those two things.
