The good financial situation made Bayern Munich not hesitate to buy players at a very large cost. That is one of the advantages if the team has sound finances, so they can freely submit prices directly to the table of the player they are after. Moreover they will be one of the best teams in the Bundesliga, of course it will attract players, because I can say, when a player joins Bayern Munich, the Bundesliga trophy is in their hands.
Players come to Bavaria with the goal of winning the Champions League, and the Bundesliga is already like an attached trophy.
I have no doubt that de Ligt would like to play in Bayern, as the prospects for Juventus in the new season look very vague. But here the question is whether Bayern will be able to agree on a price with Juventus, since Juventus will value de Ligt at 120 million, but they are ready to make a compromise in order to at least return the money they spent on acquiring it in 2019, this is 80 million. Juventus will want sell him this year or next because his contract ends in 2024 and then they will lose everything.