It's focus is on Crypto Currency Business not just BTC - It already brought a few crypto currency businesses together and they working on several projects already.
The whole site is designed, to promote crypto currency business and to be transparent. {You post and you get shares, and you can sell those shares to other members or you can keep it and increase your dividends, when income are received through advertisement income}
Membership is free and you do not pay for shares, you get it by doing things on the site.
So that is what is on offer, you can decide if it's for you or not.