Inevitable and inspiring:
Almost exactly one year ago, we launched our Bitcoin remittance startup in the Philippines. Against the odds, our growth has been the exact opposite of the downtrend in bitcoin price. Just wanted to share a bit of our story so far.
Warning: Lengthy post. There's a TL;DR down there if you scroll down long enough
**How we started:**
Twelve months ago, Bitcoin had just bounced back to $600~, everyone was pumped for another bull run, and we were a brand-spanking new bitcoin startup that had just launched a [Bitcoin payment processor in the Philippines.](
http://bitmarket.ph) We were fresh, hungry, and excited. Remittance wasn't part of our original plan, but after a few brainstorming sessions, we decided that it was going to be a vital stepping stone to support a healthy bitcoin ecosystem in our country. We decided to launch what we called a “Rebittance” service, a word that is [now included in the Money Wiki](
http://themoneywiki.com/wiki/alternative-currency-rebittance-bitcoin-remittance) and describes bitcoin remittance in general. We were going to call it *Rebit.ph*.
**Early days:**
So we announced our “launch”, if you can call it that, on social media and here on Reddit. Other than [making it to the top of r/bitcoin](
https://www.reddit.com/r/Bitcoin/comments/29g8zf/introducing_rebitph_sending_money_to_the/), it was somewhat uneventful. Our first month was OK, seeing 1 or 2 transactions per day, getting sign ups here and there. We absorbed the things that we saw work, and removed the things that didn't. We focused a lot on customer service and speed of transaction fulfillment with our first few regular users, and it paid off as a lot of them are still regular customers up to this day.
Several months after we figured out the ins and outs of the business, we were getting more comfortable with handling more transactions. Our growth was slow and steady at first, but then we made a decision to just [do away with the transfer fee.](
https://www.techinasia.com/bitcoin-rebit-philippines-zero-fees-remittances-kyc/) This caused an uptick in our numbers, to the point where we sometimes had to scramble to make sure we could accommodate all rebittances. We were still bootstrapping at that point, and cash wasn't exactly overflowing; besides, we were also busy launching five other services at the same time.
This is the part that most people do not know about us: Our startup is actually called [Satoshi Citadel Industries](
https://en.wikipedia.org/wiki/Satoshi_Citadel_Industries), and Rebit is just one major component in an ecosystem that we are working on establishing. Rebit is our “Bitcoin-In” piece of the puzzle, and [our other major verticals complement this system](
http://sci.ph). It has been the most active and rapidly developing service in our lineup, hence our heightened focus on making it as effective and efficient as possible.
**2015:**
2015 has been a breakout year for us. Despite all the challenges of a depressing market trend, we were able to secure [fresh capital from angel investors to push us forward.](
https://www.techinasia.com/satoshi-citadel-industries-funding-joe-maristela/) We have since figured out our strategy and direction, had opened up Rebittance partnerships in different countries like [Hong Kong](
http://www.thepaypers.com/cryptocurrencies-bitcoin-virtual-currencies/bitspark-partners-rebit-to-launch-bitcoin-as-a-middleman-remittance-service/757562-39) and [Canada](
http://www.marketwatch.com/story/newnote-financial-partners-with-rebit-to-offer-international-remittance-service-2015-04-15), and are now working on opening up at least ten more corridors within the next year. We have been breaking our daily, weekly, and monthly records almost every month, and we expect that trend to sustain regardless of the price of bitcoin.
From the time we started a year ago doing 1 or 2 transactions a day, we're now doing at least fifty times more on a daily basis. The number of registered users, coming from about 19 different countries, has already zoomed past the 6,000 mark, and we're looking forward to reaching 10,000 in the very near future with new partnerships from other remittance corridors putting us on track to service about a dozen new markets by 2016. Rebittance, a funny word we like to think we invented, [is now a real thing](
http://themoneywiki.com/wiki/alternative-currency-rebittance-bitcoin-remittance). Believe it or not, the business is now healthy enough to be able to sustain itself in the short term without burning through cash. It is not only surviving, it is thriving.
**Looking forward:**
Our vision looking forward has always been the same: *World Domination*. Well, not really. We just want to make an impact in an industry that is ripe for disruption, starting in our own backyard, the Philippines. We know that Remittance is a hotly contested market right now,[ with several billion dollars moving into the Fintech space](
http://wealthmanagement.com/blog/fintech-investment-expected-double-2015), a growing new sector where technology meets finance, and the Philippines is one of the main battle grounds with $27 Billion in annual incoming remittances. We're gearing up to become a major player in this disruptive industry, starting here in our own home court.
Our long term strategy is to be able to replicate our service anywhere in the world, and create partnerships that connect us to other Bitcoin companies that will allow anyone, anywhere to easily access Rebittance services. Our first step is [Rebittance.org](
http://rebittance.org), which recently [won 3rd place in Coinbase's BitHack v2.](
https://blog.coinbase.com/2015/07/02/coinbase-announces-winners-of-bithack-v2/) It's a Rebittance portal that will act as an aggregator and connector for the rest of the world. We have more up our sleeve too. In the meantime, we keep working.
Like everything worth doing, it is going to take some more time to reach even just our short-term goals. Just getting the proper licenses from government agencies here takes weeks if not months, same with establishing one partnership with another company in a different country. All of the things we have accomplished up to this point took a lot of time and effort, and it will only become tougher as we grow bigger.
Looking back from this milestone definitely feels like an accomplishment, but by no means do we think we're anywhere near where we want to be.
Watching the growth of the Bitcoin technology as a whole in the past twelve months has been nothing short of amazing, bitcoin exchange rate aside. We are proud to be playing a role in it, no matter how small. Big thanks to all the other bitcoin startups, entrepreneurs, developers, and engineers out there, working thanklessly and tirelessly day in and day out, teaching and inspiring us to keep going and looking forward to a bright future for the industry.
**TL DR; Despite the crappy declining bitcoin market, our Bitcoin startup not only survived, but has thrived, growing over fifty-fold in volume, getting funding, expanding to several countries, and has turned one year old.**
http://www.reddit.com/r/Bitcoin/comments/3bzncr/almost_exactly_one_year_ago_we_launched_our/