Added together, getting listed on Binance could cost 16% of your token supply and a $5 million purchase of BNB. If Binance isn’t the primary exchange, a project will still face spending of almost $2 million worth of tokens or stablecoins.[/i]
That's massive, I've always believed what they say about that if a project is popular and known, they will charge them for free. But I've forgotten that they're a business and let's say few to none become listed on them and just take the normal route of being listed. 16% of the total supply is a lot. But I can't blame them because even themselves have a loyal community that's also growing.
As I see it, any big exchanger can list any coin without any fees, if they see that its demand is high. Thus bigger crowd (community), more trading fees for them and etc benefits. The thing though is that they use this as an excuse in order to say that they don't charge anything. Nice marketing trick...
This is true, that's what I have believed for so long but then that's also the reason why many aims to gets listed on them because of the community that they have.
In the end, devs and issuers have two options. Either they make their project very famous or they pay. Thanks for posting it!
And making their project famous will also take a lot of money through marketing so, they choose which route is better for them. A long or a shortcut road.