From January 2024 Google will allow adverts on financial products that allow investors to trade shares in trusts holding large pools of digital currency known as "Cryptocurrency Coin Trusts". With this change in policy crypto coin trusts could run ads on Google provided they register with the SEC. This subtle adjustment of ads policy is an indication that they are preparing for Spot Bitcoin ETF.
If a spot bitcoin ETF is approved in 2024 - then I firmly believe that the real use cases and adoption of bitcoin will really increase tremendously. The government just needs to regulate it - not ban it.
It's good to see other web companies accept the existence of BTC and cryptocurrencies and are upgrading their softwares and apps to accommodate the BTC ETF soon to be launched.