Good to hear they're shifting towards more crypto-friendly stance though. This adds legitimacy to all the cryptocurrencies businesses that are allowed to advertise.
Maybe it's for the best. I'm not gonna cry about it. Although, similarly to regulated exchanges, they could allow SEC-compliant ICOs.
Its honestly weird indeed, but they are simply trying to centralize various aspects of the cryptocurrency market which is both good and bad on the whole for the investors in this market if you think about it.
The good thing is that this will encourage more people to jump into this market and worry less about scammers, but the bad thing is the centralization aspect. I do feel that this change is beneficial at the end of the day though.
Other companies will most likely follow suite in a similar manner since they have a chance to earn massive profits and reducing the scam which is a win-win situation for them at the end of the day.