Big crypto brands already with a Google Pay cooperation are Paxful, Coinbase, and Newscrypto, with the last being the first platform to offer direct cryptocurrency purchases using Google Pay for their native (NWC) token, that is on a big run recently because of it.
Just showing how working towards mass adoption will be helpful for the projects yet to come.
A lot of companies who in the past were against cryptocurrencies are now opening up to accept it again. There was a time when Google has some issues with cryptocurrency, and even went to the extent of taking down some videos on YouTube, which I really don’t know what that was about, but now they have accepted it. That’s just how it’s going to be for others as well, as time goes on they will all come to accept it.
Companies are now seeing the importance of blockchain and crypto currencies such as Bitcoin, and none of them want to be the last in adopting it, so there are all rushing in now that it is still early.