In 10 years iOS will be a relic , one of my friends who was a iOS fanatic has switched to Android because of devices like the Nvidia shield and Kodi combo. Using Android app to control his samsung tv/soundbar combo eventually made him switch.
Apple may not be as popular as it was five years ago, but there are still tons of people who buy every product they release.
Thankfully they have some good competition from Android in the phone market and may actually have to innovate some new products instead of relying on the fact that they are the most popular item to have.
As for Gulden, its nice if you made some money off this project but I wouldn't count on it being viable long-term unless we hear some news soon because once they hype dies down it can be hard for any altcoin to recover.