I see your point.
The problem with that though, is that they'd have to deal with user support and refund requests caused by simply user error if people assemble and install it incorrectly.
What's the limit of units in one Avalon ASIC machine? I know the number 6 has been mentioned before, but is that for the controller hardware, or just for the physical box and PSU. If miners used a high efficiency second hand AC-DC PSU for the telecom or server market it might perhaps be feasible to have 20 modules or so on one PSU. If one just strapped them all to some aluminum siding, that could work as both heat sink and case. Perhaps the high cost hardware in this case would be high amperage DC cables (copper).
If I shipped something that big via UPS just in the USA I reckon it would cost 60 dollars or so.
So to use DHL from China to USA I can see it being 200+ dollars.
Now multiply that by 300. So that is 60,000 dollars one could use to hire a couple of guys to do support for however months it
is needed and come up with a wiki to solve 90% of the problems. That leaves 50 dollars to ship a smaller package. And I cannot
imagine hiring two guys in china with tech/english skills will cost 60K for two months. More like 1K a month per person and that
would probably be hugely generous depending on where they lived.
I dunno. They do have a nice product. Dont get me wrong. But they could have thought it through a bit more and just treated
them like gpus more or less. They could have also sold to many many diff people that way also. Limit 1 per person or what have you.
Just thinking out loud. If they were more transparent from the beginning ppl could have given them suggestions.
I do eat out a lot (realized I like eating more than cooking) or I'll just get the pre-made salads and sandwiches from the organic store across the street, and yes, of course, the odd pizza now and then 
