Based out of Camden, London, Starlizard is also the sole adviser for Bloom’s betting syndicate, who every weekend have £1 million riding on any given football game.
This makes Starlizard the biggest betting syndicate in Britain and it is believed they make roughly £100 million a year, but that would be an average year.
Due to the secrecy surrounding the company, little is known about their total earnings, although it’s quite safe to assume it’s in the billions of pounds.
What this makes me wonder is whether the edge they get might not bankrupt some sportsbook. The story that businesses like this can work and at the same time sportsbooks can make a lot of money seems too good to be true.