Btc is big with the expats in thailand but not so much the thais.
Id love to see btc accepted but think its too soon for asia. 1 year maybe.
What do you wish to see happen in that one year?
@seafarer124: the airline would gain immediately from the buzz created in the world media. That's pretty much it. However, that's a lot. Free advertising that portrays you as forward-looking, open to innovative tech...
If these executives have personal stake in btc, they would stand to profit, too. Not something to point out directly in an email, of course.
In reality, airlines are not quite an ideal target for Bitcoin adoption: most customers will still choose the pay with the cc, as they typically get some form of travel insurance that way. Furthermore, the airline needs to collect customer data anyway, so in this case bitcoin does not eliminate the need for costly security measures to protect data from theft.
What percent of their income comes from cash-paying customers? I'd bet it's negligible. Now, bitcoin would today be a small fraction of that negligible part.
A real success would be to simultaneously get travel agents to start sending payments from abroad to the airline via bitcoin - likely cheaper than banking, faster, and irreversible. A travel agent from SG paying with bitcoins for a block of seats in a Thai-based flight...
Whatever you suggest to them, make sure it really works, that is - you could set everything up and get it running, with all the details.