in the end it is the user's responsibility to do extensive research about the thing they are buying. for example when you are buying a phone you just don't go to a flee market, close your eyes and pick the first thing you encounter. instead you read some online reviewed, check out the features, learn how to detect fake ones made by the Chinese forging the brand name,...
it is the same with bitcoin too! they have to do some research and see how to detect fake shitcons that are forging the bitcoin brand.
Agreed, you can't just enter the crypto world and invest in the first thing you see, that kind of looks like what you want. I think that people still see crypto as an easy solution, a quick way to get rich, and they don't even realize how much research there is to do to even gain a basic grasp of the market, different coins, what to invest in, and more. However, how many would have been instantly intimidated if they did know how much they don't know? It takes dedication to persist, I think, and I wonder if the majority of people have it in them to actually learn and understand what this technology is and how it works. Not to mention the dangers of it all.