I do not know if anyone has had this thought but online application gaming is huge, and people spend ridiculous amounts of money on games, imagine the £850M spent on Candy Crush alone in 2014, if there was a 20% discount for using Btc then that would be your market penetration ballistic missile right there, and that is just one game.
www.theguardian.com/technology/2015/feb/13/candy-crush-saga-players-855m-2014That £850M represents a huge chunk of the market cap of btc and I wonder if someone much better than me at maths would care to crunch the numbers, they would find some very interesting things going on and btc if it could grab some of that gaming market would explode...
Zynga would not lose from this deal, the short term monetary loss would be offset by the thousands of coins that would flow to them over time and that I guess is the goal of every company that is waiting for the governments of the world to stop crapping all over cryptocurrencies for their own ends..
Gaming apps and microtransations with btc or other coins is the perfect narrative, it just needs someone with the user base to realise its potential and see past profit of today. To use a phrase of Amazon GET BIG FAST, that motto did not harm them and they still make barely any profit.