I have been holding for the long term and really want to continue this into the future. But right now, I am torn between continuing to hold and supporting a business that just started accepting Bitcoin. The internal conflict stems from my desire to contribute to the expansion of the Bitcoin economy by supporting businesses that adopt Bitcoin. I view this as a personal contribution to the broader acceptance and utilization of Bitcoin. On the other hand, it means that it will disrupt my plan of holding 100%. How do I find a balance between supporting this business that just started accepting Bitcoin and adhering to my investment strategy of long-term hodling?
I don't know how you intend to support the business but there will always be opportunities to contribute to the Bitcoin ecosystem. If the business will not collapse because of your failure to invest or patronise them, I suggest that you keep holding and support the business after you have sold your coin and made some profit. Like others have said there are also diverse means of supporting the business than liquidating your investment. Introduce the business bitcoiners and you can also convert your spare cash to bitcoin and patronise them. You could offer other services like training staff on how to process bitcoin payments and you can even expose them to the Lightning Network and how to protect wallets. I don't think anything should prevent you from following your investment plans except for emergencies. But if you think assisting the business will give you much joy and satisfaction you can go on and sell your coins to support them, after all, everything is not money. But I must also compliment you for considering contributing to the Bitcoinspace above maximizing profit.
I must say I understand your plight and want to iterate that the business should try to survive on it own for at least five years before considering expansion that might require you to invest more Capital into it.
Your idea and discipline to HoDL is very commendable and as such, you shouldn't relent on your effort to HoDL till completion of the duration you intend to HoDL for.
Still encourage your customers to pay in BTC and watch how you make your dream of accepting BTC and encouraging other businesses to do so, materializes.
The OP didn't say the business belongs to him. I think he wants to support a business with no intention of making a profit. His main goal is to contribute to the expansion of a business that accepts Bitcoin in his locality.