I have launched an escrow service where users can buy/sell stuff with my service's help to make sure they don't get scammed. The problem is that, as most of you know, the internet (especially the crypto world) is full of scammers. Hence, you can be sure that 90% of people that tell you about an escrow/trade/exchange service are scammers. Obviously, its hard to tell people you are legit and that they should try your services when so many scammers told them the exact same thing.
Good for you for trying to create a service like this but expect that this service will only work if you have reputation or credibility to offer such service. But at current condition its hard for people to trust your service since first you are unknown in this platform and its hard to trust random dude on internet since you know they are capable to run a scam schemes using that service. I'm not telling that you are a scammer but its hard to prove that especially there's a lot of people doesn't know you.
Here's my question: how do I tell people about my escrow service? How do I get people to do the first "leap of trust" that will lead them to know my service is legit? I feel like it doesn't matter how legit I am, people will still dismiss whatever I say as another one of those billions of scams (although I haven't tried yet, that is the result I am expecting). What makes you trust/go to a specific escrow service if they aren't already established? What advice would you give me to build my service's reputation? (This is obviously a small service so there is no possibility of "drop 5k on ads and see if it works" ahah)
Maybe running an ads is the only option since word of mouth is not gonna work on this type of service you offered since no legit people would vouch your service unless there's someone would risk to try your escrow service offered to them.
But this is really though to introduce this to people and for sure you receive a lot of criticism due to the type of service you are trying to market to people.
