Hello Everyone here is an very interesting interview about our project
IZX app will show advertising in augmented reality. You will haunt your ‘best offer’ like it is a Pokemon
As better you are at looking through your smartphone's screen, as more different tokens you might get. Searching for cryptocurrency in augmented reality application IZX was jokingly called mining on the go. What is about – project IZX? And why you should haunt for its tokens during its Pre-Sale, I asked (name and position of the official speaker)
Mr. …I am really glad that find time during your pre-sale campaign to talk to me. Tell me about your project, pls?
I am proud of our project, and would be glad if more people get information about it. IZX is a decentralized platform for building effective interaction between advertisers, game developers and customers. It allows business to utilize augmented and virtual reality games in order to convert game players to real customers.
Sounds like a new stream in marketing.
Yes, it is. Advertising technologies require innovation more than ever. In the digital age, business entities are switching to the omnichannel model of interaction with their customers. Meanwhile the waste of user attention becomes insane and the auditory responds accordingly - more than 600 million people use ad blockers on their devices, and the number continues to grow.
Well, Facebook and Google hold about 75% of digital ads market revenues, and 99% of the entire market growth for the past years. If they don't know how to solve the problem of the waste of potentional customers attention, how you can offer a solution?
Well, we concentrate on technologies, because today cutting edge technologies bring new market opportunities. Imagine a decentralized marketing platform where the only intermediate between an advertiser and publisher is a smart contract which independently runs on a distributеd blockchain network and impartially governs this business interaction. This is how we work.
Could you give some more details, examples, pls? Explain, why it will work with customers.
While advertising efficiency does not become better, the customer expectations continue skyrocketing. This trend is called the “ Amazonification of expectations”: customers expect the Amazon Prime level service in all industries. The marketing could take this challenge by utilizing the deep machine learning to analyse the big data of users behavior. This would let to target personal offers with high precision, proposing clients exactly what they need at the exact moment.
Yes, I always get the right offer form them!
Great, but you and every other customer deserve even more. The problem is the data is being buried at the proprietary servers and is definitely underutilized. They say the data is new commodity. The question is, whom this commodity belongs to? In ideal World, the individual should take all control over who has access both to her personal data and her attention. There should be ways to get clear understanding of what piece of one’s personal data is being used by what company and how exactly. Today we have the inverse situation, when the control of user’s data has been stolen from her: the data locked in corporate databases, instead of serving the user’s needs.
And you will give this control back to users?
Exactly, we wish to do that. The micropayment opportunities and real-time settlement provided by blockchain network opens new market, where economic models could be built on each customer’s impression. This shifts the value from independent demand side platforms and advertising exchanges back into the edges of supply chain: advertisers, publishers and programmers.
So, due to your business model – customer is a gamer and he is haunting for the advertise instead of being it’s victim?
Imagine your advertising appear on the customer way to office in a form of treasury chest or a Cup with miraculous elixir. Customer picks it up by with gadget.
It is so easy? Like a game?
In a game form. We believe that combining the augmented and virtual reality with the decentralized applications on blockchain network and artificial intelligence will spawn the brand new paradigm of business-to-customer communication in emotional, informational and economic senses.
IZX is this kind of a project.
Yes, IZX is a decentralized monetization platform for independent game developers with elements of augmented or virtual reality. The advertising provider may choose games that will be used for its promotional events, their developers get royalties. IZX is a blockchain-based network, its code is open source, and it has no geographical boundaries.
What you offer to your pottentional clients? What is your business logic?
Business logic of marketing campaigns built on IZX platform is flexy customizable and managed by smart contracts. Game artifacts are tied to IZX Drive tokens which backed by special offers and discounts. The game player finds artifacts inside a game arena and receives tokens to her or his wallet. Then personn can exchange the tokens on discounts in a place that sells product or provide services, e.g. hotel, restaurant, clothes store or barbershop.
Today, cryptocurrency is mainly spread within certain communities, such as computer geeks (including miners). Although as far as I understand your currency will be also spread worldwide?
IZX is the first cryptocurrency that appears in wallets of a wide audience. IZX mission is to make value exchanges between business and clients clear, easy and straightforward.
So, what you have achieved at this moment?
We have 13263 active players. And every day we are bigger and bigger! People are really into all this games. We created the first game on our Platform. Now we are preparing three more to be integrated with our Platform in Spring. We collected a lot of feedback from our users to improve our product. Thus, we starting our ICO with a ready-to-scale blockchain solution.
You made tests?
We tested mechanics of token redeeming for prizes proved to be simple, quick for implementation and intuitively clear both to players and advertisers. Blockchain network in-game chips, issued by advertisers. Players hunt them in augmented or virtual reality, in order to get a prize or a discount.
And what about companies? What they get?
They get back 50% of advertising budget, spent on SEO promotion. And their pottentional customers are more loyal to the product, because they spent time with pleasure to get this discount. It is an adventure for them.
I'ev read some materials about your company, you often compare IZX games with moning.
We are sure that future belongs to the symbiosis of mining with some useful activity, and it is this characteristic that will confirm the value of the cryptocurrency. It is like Pokemon-go, but with social benefits.
How this symbiosis is working in your project?
Despite the fact that it looks just like a funny game, the cryptocurrency in it has real value in the form of prizes, discounts, or an equivalent in cryptocurrency. In general, people go around in swarms and look for these coins, earning them with their feet, that's why it was called mining on the go.
Ok, and what is yours aim on the go?
The next stage of the platform development is the integration of apps from hundreds of third-party developers. The best developers will be able to monetize their ideas. But all this after our ICO's results.
You did your pre-ICO campaign recently?
Yes, this November. Now we gave start to our Pre-Sale. It will last till the end of the December, 2017.
How much are your tokens now?
IZX tokens are crypto currency, working on the Ethereum network. It will be presented at cryptocurrency exchanges. It is used to issue game IZX Drive tokens. Now one IZX is equal to $1.
Are there special offers and bonuses for buyers?
Of course, every investor will get exclusive offer. Also we have bounty programs. In total there will be issued 50,000.000 IZX. No additional emission after the ICO. Unallocated tokens will be burnt.
You have an awesome innovative product! I wish you a good luck!
Thank you!