I think it will be hard to survive for any token that is based on Ethereum. I was shocked that I was offered to pay around 20$ just for a regular transaction. It wont be a lot of issues for trades on exchanges, but there definitely will be a lot of difficulties for transactions aka buying any projects token for investors. Even big investors will feel that transaction fee price growth, if the usually do a lot of transactions.
That's kills project that don't have chain to deal with, most of erc tokens will die if the gas fees for ETH will continue to be like this.
Without the willingness of every investors to gamble taking the risk those projects will die eventually. It needs to find good solution
for this nonetheless more projects will suffer.
Many people assumed ethereum chain tokens will be gone with eth fee going up, but that didn't happen, they still continue to dominate the market anyway, and binance chain is going awesome as well which is not that cheap neither honestly. So, I think the fee is a big problem but not big enough to completely destroy things, it is still something that will disturb the market, or maybe not let it go high enough, but it is still something that doesn't stop it for sure.
I believe this is something that bothers only a few amount of investors, others are still getting into it, they realize its high and they want it lower but they do not stop because of it, I don't know if there is a name for being bothered by something but still going on anyway even when bothered, if there is a name, the fee situation is like that. I believe staking will make it even better in the future.