Know the people behind them
It is critical to know the nature of the company and the teams behind ICOs. Most of the companies are newly incorporated, but many founders have been around in their respective industries. It is possible to review profiles and search for news and mentions in their prior projects and efforts.
Go for disruptive concepts
As far as the concepts behind these startups, the adage of offering unique and valuable holds. Due to the ease of holding ICOs, many startups have fallen into the me-too trap, where they only seek to be a better, cheaper, faster version of an already existing service. Unless they offer something unique, chances are these startups are just bound to compete rather innovate.
Understand the target market
It is important to put the company, their technology, and product or service in the context of their target market. They will inevitably be subjected to the market and regulatory pressures of their target industries, so knowing the environment should give you an idea of what challenges and opportunities these ventures face.
Evaluate the technology
One can also evaluate the viability of a venture through its proof of concept. Ventures with proofs of concept and pilot case studies are often safer bets. ICOs that offer nothing more than an idea bear significant risk compared to ventures that have proofs of concept already available for evaluation and testing.
Nitpick the white paper
A white paper serves as the company’s pitch to potential investors. As such, it should be well-written and substantial enough to provide compelling arguments on why people should trust the venture with their investments. Nitpicking the white paper could prove useful in revealing the details of how their solutions work and what need areas they will be addressing.
Know what the coins are for
Integral to ICOs are the coins or tokens themselves. Aside from functioning as the form of security (similar to stocks in traditional investments or initial public offerings), these coins often have other functions with the platform or ecosystem.
Filecoin, for example, offers a decentralized file storage solution. Users with spare computing resources can rent out these out and earn Filecoin tokens in the process. These token can be used within the platform or be later exchanged to fiat currency or popular cryptocurrencies such as bitcoin and ether.
thanks for suggestion, iam really newbie in ICO world