Take on the "4T" scheme: Theme, Tech, Team, Token !
1.Theme
To begin with, you need to evaluate the promise of the very idea of ICO. If you are not an expert, it will be difficult to do this. But it is possible to find signs of fraud even without profound knowledge in the field of blocking:
Go to the ICO website and see if White Paper developers have posted a project roadmap. If not, the startup can be immediately struck out.
If there is documentation, study it carefully. Honest developers try to explain in detail their idea and ways of its implementation, using not only text but also tables, graphs, charts and other demo material for this purpose.
I will not put on trust by seeking website theme of that project, this is 99% wrong step.
2.Technology
It is even more difficult here - one needs to evaluate the promise not of the idea itself, but of the technology created for its realization. And even a well-written road map or White Paper will not help you to objectively assess the strengths and weaknesses of the advancing technology.
Lack of contacts for communication, ignoring your appeal or a template response not on the topic - alarm clues, indicating fraud.
After all, developers who plan not only to raise money, but also to start the project, are themselves interested in the fact that potential investors received as much information about the startup.
There are many ico project offered same technology, but in fact they're still failed reaching the sale target. So I think we must realize that we are not interesting in very modern technology, but we interesting in investing that can making money
3.Team
always look for information about the team on the ICO website. Most often it is placed in a separate section ("Team") or placed at the bottom of the page in the format "photo-name-post in the project".
Good teams themselves talk about themselves. On their sites you will find short biographies of developers, information on their education, career advancements and experience with blockade projects.
Check out all the specified contacts of team members
Find the legal address on which the company is registered and verify its authenticity
This one can be as important information, when i seen some project doesn't have good background dev or ceo, i will skip the project, risky to invest.
4.
Open the appropriate section (most often called "Token" or "Token Economy") and find the information
And be sure to pay attention to the main thrust, due to which many investors lost their money. Is there any information on the site that issued tokens are not a digital currency and do not carry any real value, and developers are not obliged to change them on crypto currency or fiat money?
This is not affect anything, when the project gaining good public sale, that token will showing in some exchanges and can be trading.