ICO stats for Initial Coin Offering, there is a great video on YouTube from a former IBM worker that decided to leave his corporate IBM job and focus on cryptocurrencies, mainly on new upcoming ICO's. His name is Ian Balina, and link to this video is here: https://www.youtube.com/watch?v=dkzeJrdKDJk. Watching this video will help you guys understand differences between IPO and Crowdfunding/Kickstarter. Will give you an example of real companies from the stock market and price evaluation during that time (from start day 1 to stock exchange debut). I can't recommend any better source for easy understand basic principles of ICO's.