With apple, the product is what apple thinks up for the season and they can swap it out once the bubble fails or what ever.Those products don't realy have roots. Bitcoin requires roots to become embedded in society and people need to trust it enough to let themselfs become dependant on it.
I disagree to some extend. Bitcoin is not necessarily the product. Its more like "the company" that issues "products" and provides "services" if you will. Much like Apple produces iPhones and iTunes, bitcoin facilitates "products" like blockchain.info, Silk Road or services like remittances. Those "products" can fail or succeed like Apple's products can, but if they do the "company" doesnt die or prospers with it necessarily. Are you still with me? To get back to my OP, every new use case or service that provides real value can change the fundamentals of bitcoin just like a successful product increases Apples value. If however a service fails (like GLBSE, Bitcoinica) it may drag bitcoins image (like Foxcon does with Apple), but it doesnst wreck the whole project.
They need to spend good monies in getting this right and i dont think the bitcoin community can expect to get the same kind of result.
Bitcoin could become as sexy as Apple among the frustrated masses that wish for an alternative to the failing financial system. If we leveraged the David vs. Goliath kind of image bitcoin could be as appealing as Apple is/was to the early followers opposed to Windows, only to a much broader audience.
Yeah, you could look at bitcoin like that, but what i think makes it realy different is that there is no central body deciding the future. There is no 'company'. It is carried by its users and can only prosper if it is functional enough all by itself.
The services you name are a direct consequence of the features bitcoin has. So i consider it very much the 'product' as that is the base of everything else in bitcoinland. And that is what makes it a utility too. It's like infrastructure. Thik of it as a different form of electricity. Apple would not exist if there was no electricity. And likewise GLBSE would not exist without bitcoin.
I agree that failing services build on this infrastructure won't nessesarily break the system.
Bitcoin will never become as shiny as a new apple product.
The BEST place for bitcoin to be is as a quiet companion to peoples financials. That way it will embed itself and become more usefull for more people.
I'm not saying that advertisement won't work, but we should not consider it a product that can be taken off the market if it doesn't meet expectations. It should be alowed to float freely so people can find their own niches of use.
Very unlike the people in apple adverts showing you how to best position your body to fully enjoy the product.
The hype cycle is an informational phenomenon if anything.
It's about how human interaction works.
I think it's even more basic than expectations about a new product.
It's part of our social system.
Joe finds a good place to get berries and is an early adopter. Emma sees joe with lots of berries and he shows her where he got them. Free juicy delicious berries! Emma is now excited and tells all her friends. In no time the whole block is picking berries.
They eat their bellies full and are satisfied with berries. Also, someone got belly ache from eating them.
Now the whole block is talking about how boring the taste of berries has become.
But then some time after the frenzy everyone starts to realize that berries, like most things, have some value in siciety and consumption commences again at a normalized rate.
And you can apply this to most new ideas that are introduced to our culture.
Doing it the apple way (triggering hype after hype) requires bitcoin to be in apples market position first. Then you can start acting like apple and get the same results.
People are not interested in bitcoin to see a new product coming up and falling down every couple of months. In fact, quite the opposite, i would think. Most people would look for security and stability in a currency or value store. And that makes for prety boring advertisement
So thats why i think bitcoin should stand on its own and only then will it become viable for expansion.
Otherwise it will be an endless juggling act.
Or do you expect apple to be able to continue this trick for ever?