I'd love it if it helped Bitcoin. I'm holding quite a few. I just look at it as if these companies are students in college. When you graduate you don't build your company on the schools network. You build your own network and use the knowledge you learned at school. That's what I think they're doing but we'll see. If I'm wrong I'm rich. So I hope I'm wrong.
Here's what everyone always overlooks when they muse about stuff like this: the system only works if people believe the digital tokens have value.
belief
If NASDAQ or JP Morgan go make their own blockchain, it will have some initial seed value because it will be backed by a major company. But it won't have the monstrous billions of market cap that bitcoin has, and without that inherent value, the system breaks down.
It would be like me declaring that my special alloy is now as valuable as gold... Everyone would look at me and say, ummm, good for you, but no its not.
For all these applications to work, they have to be built upon a network where the tokens are valuable, and any proprietary efforts will fizzle because you just won't be able to convince enough people to use your network to create the value you need to make it useful.
Bitcoin wins. Yes, don't just pack for the moon. Throw in a Mars sweater and a pair of Alpha Centauri slippers too. Shit gonna get cray cray.