Project teams implement better funds management strategies, avoid wastages and unnecessary expense and thus have a cheaper ICO, I personally believe that they can reduce their expense by at least 50 percent and thus ask for less, cheaper tokens as such, that way, investors will be better make returns on their investments.
Most of the time good ICO team do the huge funds as a investment and make the payment together in the market well. So I suggest you to have the work goes well with the best ICO if you want to invest.
Henceforth you will not worry about the ICO listed with the big value since it has the growth and price bump soon.