Research is the key here. Just like any investment knowing the business, the industry and where they are going is vital. Here are a few things i look for in an ICO
- Strong team - Both in development team and also the CEO's / marketing (no point having a great team to create something, if nobody can advertsie it and push the startup in the right direction.
- Realistic vision - not aiming too high or if they do not reach their target everyone who invested will be disappointed
- Solid whitepaper - Well thought out, shows realistic goals, a strong good vision and a plan of action
- Strong social media presence - A social media that shows they are connected with everyone
- Good customer support - Shows they care, and they have invested time and money into making sure the average investor can ask questions
- Good website - A business who is willing to throw time and effort into a good website are less likely to be a scam
- finite supply - ICO's with no cap can be dangerous and can simply just damage their own coin by releasing more for more investment.
-Market they are getting involved with - Is this a new market? or a dying one? who controls the market?
Also here is an interesting article comparing ICO's with a working product vs a vision.
https://medium.com/@crowdholding/mvps-pocs-and-ideas-which-icos-should-i-better-invest-in-and-which-will-let-me-down-369bf1ffae2Personally I am liking the look of Crowdholding, they have just launched their ICO
https://ico.crowdholding.comHope this helps and happy investing!