Do you think they really need millions of dollars for a team to develop a program and then market it afterwards?
Every project can make a target to reach, and they can make it to the larger amount of money. We don't know what exactly they want to do with that money, and maybe they need to pay every people who are contributing to the project and developing the project until it's finished. Sometimes we think that it seems does not realistic to see the number but still, we don't know what for the money they will use. I think there is a project that has a lower soft cap as you said and some of them can reach their target while the other project cannot do the same.