as we see now many project are using IEO system to collect funds from investors and I feel IEO is very popular at the moment, besides that I also see a lot of IEO that are currently successful, therefore I am sure that the price of ETH will definitely increase too if many project use blockchain from Ethereum (ERC-20). because as we know in 2017, where ETH prices increase very high due to ICO very popular and successful, so if this year IEO will experience the same thing as ICO in 2017 (popular and successful) then it will make ETH prices increase again (bull run).
Talking about IEO, it is certainly a great signal for startup investors, they have a good and reputable environment to invest more accurately and better.
but on the issue of Ethereum growing strongly when successful ERC-20 projects are uncertain.
Currently, Binance has opened a new blockchain called BEP2 and it is currently attracting many developing projects.
A typical example is Ferrum Network, they claim to switch from ERC-20 -> BEP2 to get the support of Binance DEX and even CEX in the future.