As a "hardware guru" of sorts, I have to agree with the seriously questionable nature of these ASICs. First, they're going to be on what process node? 22nm is definitely out as Intel is the only one doing 22nm, and they don't fab for other people (especially something as small as a Bitcoin ASIC). Realistically, 2xnm and even 3xnm are highly unlikely as they're the state-of-the-art and that usually means harder to work with. So let's go with something reasonable like 40nm from TSMC.
Second: Anyone remember all the issues with NVIDIA and AMD transitioning to 40nm back in the day? And those are big, experienced companies, not some fly-by-night group. NVIDIA was very late to 40nm, and their initial chips (e.g. GTX 480) were underwhelming. It wasn't until the GTX 580 that NVIDIA really got the hang of all the things to consider with TSMC 40nm. AMD meanwhile transitioned to 40nm with a smaller chip first, learned some lessons, and they were prepared for the idiosyncrasies when they created the Evergreen family of GPUs. BFL (and the other ASIC groups) have none of this experience, so they're basically flying blind right now and hoping for the best.
Butterfly Labs may have some awesome computer models of how their ASICs will perform on 40nm (or 32nm or 28nm or whatever), but when they finally tape out and get first silicon I can pretty much guarantee the things won't work. Then they have to debug (which requires some pretty serious hardware if you're encountering chip errors), come up with a revision that will fix the problems, resubmit, and maybe the second revision they can get hardware working. Then the clock speeds get dropped because the chips don't run as fast as they wanted without overheating or other errors, and you end up with maybe half of the promised performance if you're lucky.
Third: Even if everything works out well and BFL (or some other group) can deliver a working ASIC that will do 60 Gh/s at 60W, the amount of money required to design, test, validate, code, etc. such a device will be far higher than what we're seeing in terms of pricing. Several million dollars would be my minimum estimate, and if they sell to people at a 100% markup, they need to likely sell more than $10 million worth of ASICs. At a current pre-order price of $1300, do they really have 8000 orders lined up? From there, those people buying will need quite some time to recoup their investment. Even if pricing stays at $12/BTC, with the block halving they would need to mine every BTC for about eight months just to break even.
TL;DR: ASICs sound like the next big thing, but the claims of 60Gh/s at 60W for $1300 (or less!) are simply too good to be true. Bitcoinica/Zhoutong got out of BTC with how much money "stolen"? BS&T/Pirateat40 took how much BTC/money from investors with his ponzi? I could see BFL topping both of those by the time all is said and done. For ASICs to make sense, I think BTC has to have a much higher price and much higher usage in the real world -- and it would need to cut ties with the anarchistic groups that are currently in love with it and somehow get big investors and banks involved (which is something most of the current users would oppose). ASICs might come eventually, but I'll be shocked to see anyone doing 60Gh/s on a single chip in 2013, let alone in the next three months!
No one said they have ASIC's that do 60Gh/s on a single chip