I would run the other way looking at the media attention right now and the contents of this forum:
Anyone else find this really sad? We've got an awesome piece of technology that's secure and reliable, and a huge pile of scammers and unreliable fools - what can be done to address this?
More and more, bitcoin is being viewed by the general public as insecure, that is bitcoin itself - the masses can't tell the difference, and there's various psychological reasons as to why this is.
If people hear a negative fact from some random source and forget the source, they assign a greater likelihood of that source being correct (this is known as source amnesia confabulation), and on top of that there's also a known bias in the media for bad news (good news doesn't sell well compared to bad news - bad news spreads further).
There's only 2 sane approaches here:
1 - Encourage the spread of bad news about other payment approaches and get bitcoin mentioned as an alternative
2 - Reduce the bad news in the first place - this one is going to be essentially impossible to do perfectly with something decentralised like bitcoin - anyone can setup a scam and they'll always have willing victims
What we could do on point 2 however is to try and work on ways to get education out to potential scam victims and to reduce the ease of scams.
One example that comes to mind for how to reduce the ease of scams is multisig transactions combined with a notification feature - if we could integrate a messaging protocol into bitcoin and have a "signature request" message sent to clients for multisig transactions then the following becomes possible:
1 - User has a pile of BTC on exchange
2 - User requests withdrawal of BTC
3 - Exchange sends a signature request to user's client - perhaps we could just handle this by broadcasting a transaction with a "half-signed" input, when the user's client picks it up, it prompts the user
4 - Regardless of the technical implementation, the user gets a prompt on their client asking to authorise sending X amount of BTC, they click yes and enter a password, the client signs it, coins move
5 - The prompt dialog should contain warnings telling newbies how to respond if they did NOT request the movement
It would also be sensible if the main bitcoin clients contained warning messages on how to spot a scam, the first time the user attempts to send funds somewhere a simple message in the send funds dialogue with bullet points asking the user to confirm their understanding (and a "do not bother me again" option) would work well.
Something must be done regardless, because otherwise the bad press is going to kill the market for our little currency, even if we can continue trading it amongst ourselves within the community.