They say do not invest in what you do not understand which was largely the principle the speaker adhered to but what if despite not immediately understanding the business model and its profit making model yet your business instinct pushing you to invest. What should you do? Listen to the former or follow your instincts?
I think we should follow both the facts while investing our money. There is no harm in researching the business, calculating all the risks involved in it, and further making decisions based on the instincts we have about it. The market is full of new opportunities and you never know what fintech would touch the sky in a short period of time. Considering today's fast-growing era of digitalization things are even faster than we imagine. The market research and advertising of these services has outgrown and they can take any business to proper clients in a very short period of time. They could generate insane leads turning into a potential business and thus making any business grow to huge potential. This type of study must be done when it comes to start-up investments. You can actually get a pretty awesome idea from their roadmap and then go for the gut feelings.