The initial take off was due to Atlantis which has later been intensified by the Gox rumour. Before LTC was worth around a nickel. These prices were justified because of the circumstances back then, and now these circumstances are again very similar. There is no concrete use for Litecoin at this point, and when Bitcoin had the market cap of LTC in 2011 it had silkroad and a several legit merchants. All of which LTC now lacks.
This. I held LTC for months and months waiting for gox, but sold them back into BTC a few weeks ago. And now atlantis has closed and still no word from gox. Why is it any better than any of the other worthless alts apart from its 'brand' which is now quite well known?