Topic: Internet shutdowns by governments are bad for corporate marketing (Read 1046 times)

Internet connection is very important in our daily lives, especially now that not only workers or businesses depends on it but also our children who study at home through online study. The government should not do this because through the internet, people can find a solution to earn money and live and no longer have to rely on help from them.

There was a brief total internet shutdown over here today that lasted for a few hours. All of the ISPs cut off internet access for some reason and then restored it back. It reminded me of the time mobile internet access was shut down for almost three months last year. Obviously they didn't touch broadband lines so that they didn't disrupt company operations and bring economic selling to a halt. But I have a reason to believe that civilians deprived of internet access is dangerous for companies trying to make a profit.

In third-world countries, companies rely on social media platforms like Facebook for their marketing, advertising and to attract new customers. By shutting off internet access, you are effectively drying up their revenue streams, which cannot continue for too long (like for the course of months), or all of them will start reporting losses. Nearly all people here use 4G or 3G internet on their SIM cards, and not a router. So the more people using mobile internet in a country, the more drastic the consequences of an internet shutdown are for companies.

Other countries appear to be importing Sudan's internet shutdown techniques (India, Ethiopia) but surely they have to know that by shutting down the internet, they are reducing company sales. Sure the company's operations themselves aren't affected, but how are they supposed to sustain them without sales?

Of course a company that ships physical goods isn't affected by an internet shutdown, but they still lose their social media marketing abilities, because no one can read them.

Seriously though, does anyone happen to know the cause for the loss of internet today?

Not only to the corporate marketing, the entire network gets disturbed. Right now from small scale business to the corporate network each and everything is interconnected with the internet. Even small stores now have got their own QR code through which payments in digital form is possible. These days every form of education is happening through online classes. Upon the same shutdowns affect not only the corporate marketing, but has impact over everything.

Each and everything is now associated with internet, when there is some issue with internet automatically big loss is being experienced by every functional sector. In my country internet shutdowns takes place at times of protest, because the gathering of people were organised through the social media platforms. Corporate marketing generate majority of the revenue through the firms.

I think it's just a problem and carriers are working on it. No country has ever turned down the opportunity to be marketed and thrived in cyberspace. The Internet is a real opportunity and they will take advantage of it, not prevent businesses from accessing it.

Internet isn't owned by one government its spreads in every region and controlled by ISPs.
There's no chance for the government to take the internet down since they also use it, All the media is connected with the internet and they spread the government's update and news to the peoples.
The Internet can be down for some moments or seconds but there's no way to take down forever.
Corporations might be affected highly because everything is now associated with the internet

The interruption for most countries that are using the service of those corporations that are operating their cable lines under the ocean or what we call the submarine communications cables have gone through an upgrade or repair.

Before the Internet wasn't a necessary part of our lives but now, a repair will affect most connected businesses and individuals and can lose much money by a single interruption.

If a government should take down the internet , that’s their own loss because the country or region where the internet was shut down is going to be affected badly. There are lots of businesses these days that rely on internet to carry out their activities and communicate with their staff and customers, so imagine the government shutting down the internet, these type of businesses are going to be affected as there will be a lack of communication.

Moreover, another thing we have to put into consideration is the fact that most Businesses these days, even the small stores are online doing their business, so if you should do such a thing, it’s going to have a negative impact since these stores are going to be losing money.

Internet is an important part of our lives, we can admit or deny that, but it's a fact! Now many people and many business relays on this internet, and to not go off-topic here but that can become serious addiction! Now imagine the addict without his drug?! Shutting down the internet will have the same effects on some people! Maybe many people, I am not sure.

Not only the corporate marketing is affected. In my country, even students and teachers are badly affected. Due to face to face meeting is prohibited this time in order to less exposure to the virus, online classes are everywhere. Online classes are made so that students will not be left behind or will continuously earn even in this kind of situation. At this point in time, so much people make the internet a pass time, or center of business especially browsing on facebook. Internet plays a very important role during this time but even though our Government has no plan of shutting down the internet, internet connection is already poor which sometimes you may feel that it already shutdown because it can't load anything.