Having some spare time we decided to make something just for fun. As we've came upon this request for coffee logo almost at the same time, we got an inspiration and started creating...
Another part of inspiration came from our constant effort in pushing people minds toward rational thinking.
The result is below and was followed by a lot of joy and discussions.
Basically, the brand name of coffee "Coffles" stands for a symbol of slavery. Arising question is, which slavery we have in mind. Addiction to good taste and caffeine is the most obvious idea. All ads can concentrate on it. Also "unleash the taste" slogan could be handy.
But this is not all. It's not a coincidence, that the logo is strikingly similar to this of The Beatles. Slavery of pop culture - maybe. In fact it's true since Warhol and sixties. Followed then by enslavement with various types of fodder (the tastier, the better), called consumerism? Sure. Of course, our coffee is different and exceptional.
Maybe some connection to Afroamericans and coffee harvesting. Hmmm. It's almost blasphemy in terms of commercial ad. It doesn't really matter that present day Detroit situation shows real position of "not too white" people in US, poorly educated, with no choice of life path. But it's not nice to say anything politically incorrect about their handicapped position. It's better to hide the problem and be correct and not to offend anybody. Better be coward and slave, it's easier.
So, our design is thought-provoking. Can be even more - it depends on slogans chosen to be placed there. We are pretty sure it fits into hipsters way of sarcastic perception of life. The design also fits, as we did as much as possible to make it ecclectic to the limit.
We are curious whether anybody will be brave enough to promote a product under this brand. It requires bravery to stand against correct idiots, but gives also some benefits as free advertisments in medias and possibility to become an iconic product.
This creation gave us a lot of pleasure. We think that even coffee can be a pretext for deeper thoughts, however as realists allergic to stupidity (which makes us mega untolerant) we realize that the main benefit is selling product for a good price.
So be enslaved only by stunning taste of our coffee and by nothing else (with exception of drones and mass surveillance)
.B.M Messer
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